ex libris mortis complete and utter genius. via schulze

This new campaign from bottled water, Drench, is pretty fun. It's from the Gorilla school of advertising, although this time round there is a 'punchline'. The reason advertising like this works is that it's incredibly likeable, different and surprising. They've used a well known character from a famous TV show and made him perform in an unexpected way - this gives us the likeability.

Gareth Kay posted this nugget on his blog a couple of weeks ago:

One of the greatest creative directors of all time, John Webster was the creative collosus who helped make BMP (now DDB London) famous. Known as the planner's creative he had a fine eye for a strong idea and reveled in understanding the consumer. Former BMP creative, Scamp has put together his top John Webster tips:

Someone shows Guinness how to do a 'one-action-leads-to another' ad without faking it (for a lot of money). Nice ad from Clustarack: Posted by Piers Fawkes on May 13, 2008 | Article Link | Visit IF!

the great internet migratory box of electronics junk my new old school stationery

Here's some great stuff we've seen over the last few days but haven't had time to write about: The BBC's HD ad: Last.fm & YouTube mash-up Spectra - a news and colour mash-up The myth of storytelling in new marketing Nokia's Let's Never Get Lost campaign Adidas Grun - Guerilla Marketing Posted by Henry Lambert on May 12, 2008 | Article Link | Visit IF!

FrogFuel is an interesting example of an online application that uses the latest digital communication tool Twitter. The system lets users track their gas mileage by letting the system know the miles the user traveled on their last tank, the price they paid, and how many gallons they added to your car. FuelFrog compiles and trends the information about the gas mileage, the amount the user spends...

If you're looking for a fresh way to leverage influential websites and blogs, you could consider The Deck that has a mighty roster of fabulous creative, web and design sites. Warnin - the ad network are rather selective and choose only products and services they like. one blogger we know says she can't stop clicking on the banners they serve on her own site because the products are always so...

We've seen these orange bikes dotted around Soho in London over the past few days. I'm not sure if you can ride them, but if anyone's tried to nick them they'd certainly draw attention to themselves. It's an attempt to highlight environmentalism and persuade people to cycle. The campaign hasn't gone down that well with the city's cyclists. Apparently they've also tried this in New York.

We saw this rather smart piece of contextual advertising in our Gmail inbox a couple of weeks ago. The trouble is we then saw it last week as well. We checked out the link and it took us to an article that was time stamped to the 2nd April. Not so smart. Posted by Henry Lambert on May 15, 2008 | Article Link | Visit IF!

This ad brilliantly captures what it feels to play football. Directed by Guy Ritchie and created by 72andsunny it's the first truly epic Nike football ad for a while. The campaign will encourage amateur players to train like pros in time for the start of the new season in August. You can sign up for training tips on the Nike website. Posted by Henry Lambert on May 15, 2008

We spotted this chart on Serendipity Book a couple of weeks ago and thought that it was worth posting. Taken from a Guardian article, it charts the rise and rise of Google in the UK advertising scene. Posted by Henry Lambert on May 14, 2008 | Article Link | Visit IF!

New York streetwear brand Alife has opened a rather fabulous looking store in Tokyo. No news about who the designer is - but if you are in the neighborhood, do make sure to check it out: 3-15-10 Jingumae, Shibuya-Ku, Tokyo. Posted by Piers Fawkes on May 2, 2008 | Article Link | Visit IF!

Nearly 3 billion crayons are made each year, an average of 12 million daily. Crayola crayons come in 120 colors including 23 reds, 20 greens, 19 blues, 16 purples, 14 oranges, 11 browns, 8 yellows, 2 grays, 2 coppers, 2 blacks, 1 white, 1 gold and 1 silver - but the labels only come in 18 colors. , which cover the full color spectrum. Colour Lovers has the full list of names!

Earlier this month, in an interview with CNBC, Google CEO Eric Schmidt said, "We believe the best [YouTube] products are coming out this year. And they're new products…much more participative, much more creative...much more interesting in and of themselves."

Nokia has over 300 designers worldwide, and ships over 1.2 million products everyday. Core77 has an audio broadcast that investigates their design process, ethnographic wanderings, sustainability initiatives, and plans for the future. They chat to Younghee Jung from the services and UI design team, Rhys Newman from the Homegrown Project, and Anton Fallgren and Aki Layneh, two industrial designers...

/Luxist points us to this new packaging for the Remy Martin VSOP Cognac by photographer David LaChapelle. LaChapelle took inspiration from the Paris cabaret scene during the Jazz Age when Remy Martin first appeared in 1927. Only 150,000 bottles will be produced. Remy Martin VSOP Cognac Posted by Piers Fawkes on May 2, 2008 | Article Link | Visit IF!

I met Miles 'LG15' Beckett last summer to chat over the launch of Kate Modern in the UK. Gazillions of page views, millions of users and many rave reviews later, Beckett is seen as one of the pioneers in the...

For the last couple of months, whenever I've bumped into someone particularly interesting, I've asked them if they'd like to speak at Interesting2008. What I haven't necessarily done is write that fact down anywhere. That's the first reason this list...