Same here, Jamie. Interesting to see what their offering is like. Makes sense for Google to leverage their uber-infrastructure and hoover up ll that unsold inventory for Adwords.

Not sure what this means for the like of OpenAds and some of the other ad-serving firms. Also wonder what the integration with Google Analytics will bring, as well. The mind boggles at the amount of stats they have available, add the data that'll come from ad-serving and that could be a data miners wet dream.