Digital Pulse - April 2008
Chinwag's monthly snapshot of market conditions, career satisfaction, salary views, and more, all based on your input...tell us, how confident are you feeling?.
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Digital Pulse for April 2008
125.5
The method for calculating the Digital Pulse has been adjusted to give a more accurate reflection of the industry's confidence, based on feedback from March's results. Using this new algorithm for both March and April's results, confidence dropped 2.5%, with most of the other indices showing small drops in confidence.
Whilst the margin of error remains reasonably high at this early stage of gathering the results, this may indicate that people are keeping a close eye on economic developments. The quarterly analysis, due in July, will give a better indication of whether this is a blip related to the credit crunch news or the start of a longer-term trend.
Digital Pulse is delivered as both:
Digital Pulse Indices
These individual indices are calculated from the responses to the monthly Digital Pulse survey:
Current market conditions
142.1
Market conditions six months from now
131.6
Employment opportunities
142.1
Not looking to move jobs
116.1
Current salary satisfaction
95.6
Summarising these indices provides two further indices that show confidence in the current climate and six months from now:
Confidence in current conditions
126.6
Confidence in expected conditions
123.9
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The Digital Pulse is based on a consumer confidence index and reflects the degree of optimism or pessimism that people working in digital media feel about the industry. It is useful for business development forecasting, company growth projections and gaining a high-level business view.
The index is normalised to a score of 100 and is adjusted monthly on the basis of the monthly Digital Pulse survey that is taken on Chinwag's website and through partner distribution channels. A score that's greater than 100 indicates a greater confidence, whilst less than 100 indicates decreasing confidence.
A recession in the wider economy is defined when a consumer confidence index falls below 100 for two consecutive quarters. The same parallels can be drawn for the digital industry.
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