Digital Pulse for May 2008
Chinwag's monthly snapshot of market conditions, career satisfaction, salary views, and more, all based on your input...tell us, how confident are you feeling?.
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Digital Pulse for May 2008
121.3
May's results show another fall in overall confidence - a drop in the Digital Pulse of 3.87%. However confidence in future conditions, 6 months from now, has fallen less, by only 2.5%.
From the figures, it could be tempting to conclude that feelings within the digital sector are on the slide but the index of future conditions may point to some light at the end of the tunnel. Although it's dropped, the figure is quite low and may indicate a general slowing of business rather than a race towards the edge of a cliff. Let's hope so!
Digital Pulse is delivered as both:
Digital Pulse Indices
These individual indices are calculated from the responses to the monthly Digital Pulse survey:
Current market conditions
137.8
Market conditions six months from now
129.3
Employment opportunities
138.5
Not looking to move jobs
112.3
Current salary satisfaction
88.8
Summarising these indices provides two further indices that show confidence in the current climate and six months from now:
Confidence in current conditions
121.7
Confidence in expected conditions
120.8
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The Digital Pulse is based on a consumer confidence index and reflects the degree of optimism or pessimism that people working in digital media feel about the industry. It is useful for business development forecasting, company growth projections and gaining a high-level business view.
The index is normalised to a score of 100 and is adjusted monthly on the basis of the monthly Digital Pulse survey that is taken on Chinwag's website and through partner distribution channels. A score that's greater than 100 indicates a greater confidence, whilst less than 100 indicates decreasing confidence.
A recession in the wider economy is defined when a consumer confidence index falls below 100 for two consecutive quarters. The same parallels can be drawn for the digital industry.
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