Digital Pulse for June 2008
Chinwag's monthly snapshot of market conditions, career satisfaction, salary views, and more, all based on your input...tell us, how confident are you feeling?.
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Digital Pulse for June 2008
123.0
June’s results showed an overall increase in market confidence from May, coming in at 123.0 (up 1.4%). While specific confidence in current market conditions continued to slide - as did faith in the economic environment in six months time - the overall index reflecting sentiment about conditions in the future increased, up to 126.1 (up 4.4% on May). This was driven particularly by sentiment regarding salaries and employment opportunity...
Digital Pulse is delivered as both:
Digital Pulse Indices
These individual indices are calculated from the responses to the monthly Digital Pulse survey:
Current market conditions
128.8
Market conditions six months from now
120.9
Employment opportunities
134.3
Not looking to move jobs
131.4
Current salary satisfaction
99.7
Summarising these indices provides two further indices that show confidence in the current climate and six months from now:
Confidence in current conditions
120.9
Confidence in expected conditions
126.1
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The Digital Pulse is based on a consumer confidence index and reflects the degree of optimism or pessimism that people working in digital media feel about the industry. It is useful for business development forecasting, company growth projections and gaining a high-level business view.
The index is normalised to a score of 100 and is adjusted monthly on the basis of the monthly Digital Pulse survey that is taken on Chinwag's website and through partner distribution channels. A score that's greater than 100 indicates a greater confidence, whilst less than 100 indicates decreasing confidence.
A recession in the wider economy is defined when a consumer confidence index falls below 100 for two consecutive quarters. The same parallels can be drawn for the digital industry.
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