Chinwag Live: Measuring Social Media

What constitutes success in social media? Traffic? Return on investment? Accumulating social capital..?

2007 was the year of social media. Thanks to social networks like Facebook and Bebo, real-time social web tools like Twitter and snowballing use of photosharing and other collaborative tools, the landscape changed dramatically.

But as marketers’ attention is drawn towards social media, the questions about its effectiveness will inevitably follow.

Measurements of customer satisfaction, engagement, loyalty and participation seem more appropriate for online social activities, but how can these areas of goodwill be measured? And more importantly, how do these relate to the success of a campaign or a community?

Should we establish industry-wide agreement on measurement standards, such as those being developed by JICIMS? Or is innovation perennially one step ahead of those who would seek to neatly order and define it?

What happens to all our relationships and tracking when people move onto the next hot thing? And is the granular and all pervasive measurement and tracking that is supposedly social media’s strength also eroding and re-shaping our notions of privacy?

Come along to the next Chinwag Live and join our expert panel to explore and debate the issues surrounding the next generation metrics that will help us understand and utilise social media.

PANEL:

Alex Burmaster – European Internet Analyst, Nielsen Online
Alex identifies key trends from Nielsen Online’s research suite and conveys their commercial and sociological impact on society today. He is a regular speaker and panelist in the new media circuit and to Nielsen Online’s clients across Europe. A frequent contributor to Internet industry publications he also does considerable media work – being regularly quoted in the press as well as having had numerous appearances on radio and TV.

Robin Grant – Client Services Director, 1000heads
Robin is a 12 year veteran of digital marketing, whose career spans building websites with his bare hands in a shed in Cirencester, the sweat shops of Silicon Alley and then surviving post bubble London. He's now Client Services Director at 1000heads, an online Word of Mouth marketing agency, helping clients such as Nokia, Sky, Tesco, BP, Pepsi, Barclays, 3, Stella Artois, Canon and ITV initiate, listen to and engage in conversations in social media. He blogs at Advertising 2.0

Will McInnes – MD, Nixon McInnes
Will McInnes is evangelical about all things Social Media, but more importantly he is an inspiring translator. He monitors the early adopter activity online and translates the concepts for marketers desperate to know how to apply these new online techniques. Will engages with his audience drawing on their experience, questions and ideas. At speaking events Will has cajoled and motivated delegates from the BBC, Lloyds TSB, Fat Face, Zurich Financial, O2 and Vodafone. Read more on his blog.

Ankur Shah – Co-founder, Techlightenment
A former Criminal Barrister, Ankur entered the technology sector after a successful stint at the Bar and prior to that had worked under endorsement of the United Nations and His Holiness the Dalai Lama. Bringing his knowledge of social dynamics to technology, with his co-founder Gi Fernando, Ankur started Techlightenment (a brand of D.sruptive Ltd.) to harness, embrace and disrupt social media; working with brands such as SonyBMG, Samsung and MTV. Under the flagship Socialistics programme, Techlightenment has pioneered a data driven approach to user experience and is at the forefront of developing consumer applications that leverage the social graph to deliver innovative forms of user experience.

CHAIR: Jim Sterne – Chair of the Web Analytics Association
Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the annual eMetrics Marketing Optimization Summit and is the Founding President of the Web Analytics Association. He was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine.

BOOK NOW to get our early-bird discount (£25+VAT until 12th Feb!) and have your say in this key debate for the industry in 2008 and beyond...

Supported by: Emetrics Marketing Optimization Summit 2008

Media Sponsor:

Chinwag Live is pleased to welcome CNET Networks UK - the company behind silicon.com and ZDNet.co.uk - as our media sponsor... more

What is Chinwag Live?

Chinwag Live is a new series of events from the Chinwag community established to cast an enquiring light on trends in the digital media industry.

Founded with the purpose of lifting the lid on the issues facing practitioners and enterprises right across the sector, it aims to tackle topics in the full spirit of community participation in a formal, relaxed setting and be a connecting force for ideas and talent.

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