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ITV Seeking to Embed Advertisements [If! from Pfsk] , 09/10/08

Times Online reports that British Television network, ITV is investing in a new technology that will allow the network to embed advertisements into programming. According to Times Online: The new technology, which is known… Continue reading

Southwest Changes In-Flight Drink and Payment Options, Sales Rise [If! from Pfsk] , 09/10/08

Since September 9th, Southwest switched all in-flight payments to credit instead of cash.  According to a spokeswoman, the goal for the company was to increase drink sales by an average of one beverage per flight. … Continue reading

Strategies for Product Foresight [If! from Pfsk] , 09/10/08

After recently finishing Peter Schwartz's classic, The Art of the Long View, this article from Core77 was particularly resonant.  Both these works reflect on the important distinction between predictions & assumptions and carefully crafted foresight. The… Continue reading

The Engaging Ideas Card Pack [If! from Pfsk] , 09/10/08

The Engaging Ideas card pack is a set of colorful photos paired with a simple approach or exercise to make a product more innovative.  Instead of presenting business ideas on a static PowerPoint or written… Continue reading

Better PR Through FriendFeed [If! from Pfsk] , 09/10/08

The PR industry as we once knew it is dead.  We've written about this topic before, but recently we came across some advice on creating the best PR through the social aggregator, FriendFeed.  SocialTNT explains… Continue reading

Creative Magazine Ads Incorporate Folds [If! from Pfsk] , 09/10/08

The image really says it all, but recently a series of Adidas ads have incorporated the nature of the magazine media into the advertising itself.  The spine of the magazine serves as the flexible point… Continue reading

Car Companies and Bad Branding [If! from Pfsk] , 09/10/08

The death knell for branding has come in the form of exclusive car companies selling their image to just about anything.  Everything from mundane Hummer shot glasses to arguably ridiculous NASCAR meat snacks.  When Ferrari… Continue reading

A Creative Approach to Business Cards [If! from Pfsk] , 09/10/08

Over the summer ISO50 linked a gallery of 70 business cards that are in a creative league of their own.  The business card is a time tested strategy to market oneself and many of those… Continue reading

Diane von Furstenberg brings out Wonder Woman comic to launch latest line [If! from Pfsk] , 07/10/08

  Renowned fashion designer Diane von Furstenberg is bringing out a comic book in line with her new Wonder Woman collection. The DC comic authored by DvF, titled 'Be the Wonder Woman you want to be… Continue reading

Billions Made from Free Products and Services [If! from Pfsk] , 06/10/08

On his Long Tail blog, Chris Anderson brings our attention to an interesting subset from the recently released Forbes 400 list: the members of the Billionaires Club that have earned their spot through offering services… Continue reading
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