Re: UKNM: Banners? Wot banners?

[Sajid Mohammed]

Health Warning: There seems to have been an excess of brain-dead

absolutism on this list recently (you know who you are). I'm gonna try

and avoid it now...


1. There *is* a section of the audience who avoid advertising. What

percentage it is, it's hard to tell. Which is why I cited the last

survey I saw and used the caveat 'something like'. Whether it's 2.5%

or 25%, it's a lost revenue opportunity.


2. No difference between advertising and sponsorship? Can regular

Evening Standard readers (dead tree version) name the top three

spending advertisers in the paper? Without consulting a copy or stats?

Didn't think so. (Any AEP folks care to illuminate us?)


3. This is *another* pointless debate as Ray is correct in pointing

out that a small fraction of the folks at home will bother downloading

WebWash anyway.


Have a good Beltane!


Sajid Mohammed


---Ray Taylor <taylor@nmcadplan.com> wrote:

>

> Sajid Mohammed <g23@rocketmail.com> wrote:

> 

> >..In the

> >UK there is certainly a hardcore section of the ABC1 audience who

will

> >avoid print/TV advertising like the plague - the last research I saw

> >indicated it was something like 25%! This is a headache for planners,

> >needless to say.

> 

> >

> 

> No there isn't. There may be a group of ABC1s who _say_ they will

avoid

> print/TV advertising but that is a long way from actually avoiding

it. A lot

> of ABC1s are afraid to admit that they watch Coronation Street, like

to read

> the Sun (when the pick someone else's up on the train) and in many

cases

> actually enjoy TV ads - at least the ones that are done well. And even

> anoying ads with teeth-grating ditties have influence on people who

will

> tell you they are above all that if you ask them

<snip>

_________________________________________________________

DO YOU YAHOO!?

Get your free @yahoo.com address at http://mail.yahoo.com 

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi mailto:khalil@excitecorp.com to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html