Re: UKNM: Monkeying Around in the jungle.com

[Paul Douglas]

Chetan Damani wrote:

> 

> I don't know if you have heard of software warehouse, the company with 30-40

> page adverts in PCW, and they have a showroom on that dreaded Hanger Lane

> Round About, but its their venture.

> 

> I think most of the marketing budget is coming from VC - (I am not sure but

> I think its 3i) ; and the 10 million pound give away probably only costs a

> fraction of that value.


Yes, it has a "multimillion pound investment" from 3i.


"The majority of jungle.com's £33 million first year turnover target

will be generated from the sale of goods with smaller amounts recieved

from ISP services and advertising," apparantly.


> But what happened to their PR....???


Try emma_bragg@eu.cohnwolfe.com.


Paul 

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