Re: UKNM: JUNGLE.COM

[Stefan Magdalinski]

Mike Butcher wrote:

> 

> Funny - I've seen billboards for QXL in Essex. Perhaps they're looking for

> investment from Ford Sierra drivers....

> 

> Better to impress investors with big fat user figures, no?

> 

> >Perhaps they're looking for a quick IPO (although, if they have VC

> >behind them then this may not be necessary!) - reminds me of QXL's

> >campaign, I know I am cynical but I got the feeling that they weren't

> >necessarily trying to impress or capture buyers, but were aimed at

> >impressing potential investors. They'll need to impress them, they're

> >way over-valued.


I would've thought not making the grossest of grammatical errors on

their posters would have been a good start for impressing people.


"don't pay too much for CD's"


or some such? who did they use for marketing? Bob the fruit salesman

from East Street market?


stefan


> >Why else would you focus most of your marketing spend on billboards and

> >tubes in the Central London / City area?

> 

> Mike Butcher, Editor, New Media Age , 61-62 Berners St, London

> Online advertising, marketing, publishing, e-commerce - every week

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