UKNM: Re: PR Literature

[Xav Adam]

Richard


Some of those titles are very old now, text books will give you some

information... but far better to try and meet/speak with someone in the

press and find out what they require.


This is a very fast moving sector and it will be a job keeping track of

media and those contributing to it.


Be prepared for time and financial expense if you're going to do it

properly.


Good luck !


Regards


Xav Adam

Xav Adam Public Relations


T 44 (0) 1892 617286

F 44 (0) 1892 617287

----- Original Message -----

From: "Richard James" <richardjames90@hotmail.com>

To: <uk-netmarketing@chinwag.com>

Sent: Wednesday, December 20, 2000 04:32

Subject: UKNM: PR Literature



Can someone please recommend a decent public relations book for some

additional background reading. We're starting to take some of our PR

in-house and I need to be brought up to speed with online/offline PR in the

Internet world.


I have been advised that the below are quite good:

- E-PR, Matt Haig


- All About Public Relations, Roger Haywood


- Public Relations Techniques, Frank Jefkins


Do you have any other suggestions?


Cheers, Richard


---

Richard James



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