UKNM: Investing in banner creative

[Tomski]

Anyone got any simple tactics / anecdotes to help persuade a client's

marketing department that investing in good external banner creative &

production is money well spent, even for a *tiny* campaign?


I've tried and failed to convince them to use the campaign as a testbed for a

wide-range of different banner creative.


It's the the first time the marketing dept of this client has bought any

banner impressions, and there's no-one in-house with any experience of banner

creative / production.


-Tomsk 

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