RE: UKNM: Why Jakob Nielsen hates banner ads

[Steve Johnston]

I have a lot of time for Jakob's input but I struggled to finish reading

this short piece. The reason being that I don't recognise the

generalised web user in his opening sentences - extracted below. People

are at times very goal-driven online, however they also do a lot of

'grazing', enjoying the hyperlinked possibilities. So whilst I tend to

agree in general terms about the prognosis for banner ads, I think to

generalise banners as a 'distraction' may be over-simplifying it.


'Says he: "People do not go on the web to get side-tracked. People are

extremely goal-driven on the web." When people are surfing the web, he

says, "they're ready to click, they're ready to move," not be

distracted. '


Steve Johnston

steve.johnston@entranet.co.uk

Mobile +44 (0)7901 853273

Office +44 (0)1491 878787


-----Original Message-----

From: Phil Gyford [mailto:phil@gyford.com]

Sent: 22 June 1999 17:55

To: uk-netmarketing@chinwag.com

Subject: UKNM: Why Jakob Nielsen hates banner ads



http://www.medialifemagazine.com/_private/WebPages/news2622.html


 Phil Gyford

 phil@gyford.com - icq:3794783 - h:0171.622.9058 - w:0171.766.6491

 http://www.gyford.com - http://www.haddock.org 


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