Re: UKNM: Re: Banner fixation

[John Hale]

> From: Anthony Appleby

> ATL Strategic Communications Ltd, Web site promotion

> email: aaa@atl.uk.com

>

> Banner fixation

>

> In order to provoke more discussion about the effectiveness of these

> other methods I'd like to ask what success any of you have had with

> search engine placement, sponsorship or affiliate programs. It'd be

> nice to compare (even roughly) the effectiveness of banner

> advertising against other methods.

>

> Anthony Appleby

> Web Site promotion

> aaa@atl.uk.com


Just read "Striking It Rich.com - Profiles of 23 incredibly successful

websites you've probably never heard of". One thing most  of the sites

(which are all small/medium sized) had in common was that banner ads

*didn't* work for them on a cost/sale basis. More effective were reciprocal

links and effective registration with search engines.


This ignores branding issues though...

--

John Hale

jhale@redkite.com

www.redkite.com


+44 (171) 307 5305 (direct line)

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