UKNM: Currantbun.com

[Sean Lee]

The principle of having loyal readers/users accessing a strong editorial

environment through registration is not a new one. The advantages of 

knowing exactly who is accessing the site are obvious.


This strategy is particularly relevant for a product like The Sun, where 

some of the readers may not be very internet / computer literate. This 

model will allow the publisher to ensure that the experience for new 

internet users is not an intimating one filled with jargon.


I say "hats off" to The Sun for expanding the market.


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