RE: UKNM: .com vs .co.uk - UK consumer understanding?

[Glen Collins]

> However, for marketing material (including ads) I still think the .com

> domain has more credibility in todays market, and this is what I would

> recommend a client actually promotes.

>

> This seems to be a widely held belief but why a consumer in the UK would

> feel more comfortable about ordering goods or services from a .com site as

> opposed to a *local* one with a .co.uk domain name. Certainly there are

> some areas of b2b where the customer will be ressured that they are

> potentially dealing with a global operation but surely there are as many

> instances with b2c activity where the consumer would prefer to order goods

> from a company that at least pays lipservice to have a local/UK based

> operation.


I think it's debatable whether the mainstream consumer knows that a .com

means/originates from the states.


All the press/hype is around this intangible ".com" thing - therefore my

comment above relates to this, as opposed to geographical location.


Sure there will be instances where a local .co.uk is desirable, however, I

think for large, mainstream services the .com ending is stronger.


Also, for IPO/City reasons (rightly or wrongly) .com definitely holds more

credibility.


Glen




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