UKNM: Re: Search Engines and Shopping Malls ?

[Tim Ireland]

First of all Antony, I would refer you to my past message entitled "UKNM:

Bargain of the Day!". It outlines a closely related matter and I'm sure you

will agree that this unnamed company has got a hold on the wrong end of the

stick by offering companies 'with the bucks' the chance to enhance their

listing.


Now on with the rebuttals:


> Do you think that it is fair to the consumer that companies can get within

> the 1st 5 listings of a search engine via payments and technical trickery

?


Even if they do - the punters won't stay long unless they have something

real to offer. Trickery can only go so far. Technique, on the other hand...


> Are we really giving the consumer a choice ?


Yes, but only the informed consumers. Those more comfortable with the web

eventually discover ways around this 'more of the same' - plus there are new

search tools being developed to make results 'more real' (yes, ODP and

Google both get a plug here).


> Are we being governed on the net by companies that have financial clout ?


Only if the 'pay for it' model I described above succeeds with the punters -

and it won't IMO.


> What is going to happen to the small to meduim size web company ?


They can learn all about this so-called 'trickery' for less than £7 in just

a few days. You don't have to be richer in this business - just smarter.

http://www.amazon.co.uk/exec/obidos/ASIN/1873668872/


Tim Ireland


Day Job

www.designercity.com

Retirement Fund

www.buymybook.co.uk



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