RE: UKNM: freeserve numbers - comments anyone?

[Dominic Riley-BU]

It doesn't really matter whether Freeserve has 400,000, 500,000 or 600,000

subscribers, they've opened up a terrific segment of the market in a very

short time.


Dominic Riley

Head of Marketing - BBC Online


> -----Original Message-----

> From:	Sajid Mohammed [SMTP:g23@rocketmail.com]

> Sent:	24 November 1998 10:51

> To:	uk-netmarketing@chinwag.com

> Subject:	Re: UKNM: freeserve numbers - comments anyone?

> 

> ---Stefan Magdalinski <stefan@isness.org> wrote:

> >

> > Read, Think, Post. 

> 

> Okay then...

> 

> 1. The figures describe 'active' users. If someone has sent me an

> e-mail to my account, does that mean it's active? No definition of the

> term active *immediately* renders the figures dubious.

> 

> 2. If as stated 85% are active in that magic 30 day period and as Mr

> Danby says those who don't use the service after 30 days are

> unsubscribed, then surely that 475,000 figure should be 403,750?

> 

> 3. Have these figures been externally audited by another organisation

> i.e. not Dixons or Freeserve? In fact, do any ISPs get their figures

> audited?

> 

> I don't trust the figures, simple as that - it sounds a little too

> good to be true. I didn't make myself too clear in my post, but

> trusted organisations to audit all ISPs using the same methodologies

> would make the whole thing a lot easier.

> 

> Stefan sticking up for Dixons - what next? Noam Chomsky joining the

> board of MacDonalds?

> 

> [Sam says: and thank you gentlemen....shall we call it a day on that

> topic.]

> 

> Sajid Mohammed



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