Re: UKNM: Internet Marketing

[Marc Walker]

I am sure I read a very similar story in Revolution recently.


Marc Walker

Electronic Publishing Consultant

http://www.tso-online.co.uk



----- Original Message -----

From: philip gusterson <philipgusterson@hotmail.com>

To: <uk-netmarketing@mail.chinwag.com>

Sent: Monday, November 29, 1999 10:22 AM

Subject: UKNM: Internet Marketing



 > I work for a PR agency out here in Japan. One of my clients is an Internet

 > Marketing/Advertising company. They are pioneering a number of techniques

 > which I believe are unique to Japan. We have 2-3 million mobile phone

users

 > connected to the Internet via their handsets in Japan. My client is

 > designing marketing strategies and proprietary software to reach them. For

 > example, when you walk past Starbucks you would get an email to your phone

 > offering you a free coffee if you pop in. There are many more "point of

 > space" and "point of time" marketing techniques being pioneered in Jpaan

 > right now. Basically I think people in the UK would be very interested to

 > read about what is happening in Japan since in the area of mobile

 > communications marketing Japan is leading the way. Can anyone recommend

 > appropriate publications for me to pitch the story to? Or am I just out of

 > touch and this is happening in the UK too? I'd be really grateful for any

 > input.

 >

 > Many thanks,

 >

 > Philip Gusterson

 > philipgusterson@hotmail.com

 > http://www.gusterson.co.uk



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