RE: UKNM: User Testing

[Sophie Polani]

I was wondering what your opinions on this part of the Levis campaign

would be :


A Levis button appears on Dotmusic's chart page (


http://www.dotmusic.com/MWcharts.html ) When you click on it, it takes

you through to an instertitial and then to this page (


http://levis.tecc.co.uk/para-site/paradoc/new/75731.html ), which is a

spoof of the original Dotmusic page.


I am quite amazed that Dotmusic lets Levis use their brand in such a

way. (Although on Levis' side, I find it a great idea, very well

integrated with the rest of their above the line activity.)


I hope I make sense...


Regards


Sophie Polani

Media Solutions