MarketingSherpa Email Marketing Benchmark Guide 2008
Report information
Complete with all new research, Marketing Sherpa’s fifth annual Email Marketing Benchmark Guide delivers the fact-based data you need to compare your Email campaigns with others. A lot has changed in a year, and you’ll find in this Guide many ways (some new, some surprising, some tried and true) to improve the effectiveness of your Email marketing. You’ll even gain critical insight into how your Emails might be perceived by your constituency.
The research conducted in the 2008 edition is the most in-depth and comprehensive to date.( Listen to Research Director Stefan Tornquist discuss what went into the making of the 2008 edition, and what’s surprising about some of this year’s findings.)
"...if your email marketing program is moderate to aggressive, this is a “must have.” The amount of quality data contained in this report will eliminate any time spent searching the web for that exact statistic needed. Purchasing this guide will give you access to what others are doing, specific statistics for various industries, and much, much more!"
Erica DeWolf, CEO & eMarketing Strategist, DeWolf eMarketing & Design Essential for Budgeting and Gaining Your Customers’ TrustIn addition to getting the most up-to-date open, click, conversion, list growth, and budgeting numbers from 1,210 email marketers, the resulting analysis helps you to:
New Research Highlights
In some areas you’ll be as surprised as we were with the findings. Some of the most interesting are:
Get your Email Marketing Benchmark Guide.Click Here
"The transactional email study is fascinating and leads to some surprising conclusions. A must-read for those looking to expand their email marketing efforts to order confirmations, shipping notices, receipts etc."
– Mark Brownlow, Email Marketing Reports Four New Special Reports
- Spam Complainers Survey
We surveyed over 3,000 consumers who had recently hit the “Spam” button in their free email clients. You’ll find how they feel about emails that arrive too frequently, no longer relevant emails, and advertising and marketing messages. You’ll also see those motivators that can change your Emails from being accepted to Spam.
- False Positive Study
This is an updated study on how false positives (Emails mistakenly identified as Spam by ISPs and free email clients) affect top Emailers. You’ll find out how relevant positive reputation scores are to delivery.
- Impact of Segmentation
This report provides the impact of segmentation on open and click through rates. The lists tested are advertising oriented, finance oriented, publishing and retail.
- Email Eyetracking Study – Year Three
This Eyetracking study explores how people view ads in newsletters and the different elements that could positively or negatively affect their attention. Tests groups went through rounds and variations of newsletter changes to test how people view and move through a page. Don’t despair, this study shows you ways to positively change attention of your ads.
- What’s the impact of Email marketing compared to last year – B-to-B and B-to-C?
- What are the most effective metrics that you should track?
- What information are marketers collecting for segmentation?
- What’s the critical information about list maintenance,
growth, size, frequency, third party lists, co-registration, coupons,
permission levels, registration practices and inactivity of list
members?
- What’s the best time delivery for open rates?
- Are you measuring your click rates correctly?
- How effective is video in Emails?
- What’s the effectiveness of commercial emails on mobile devices?
- How are preview panes and image blocking affecting open rates?
- What’s the level of success that comes from email related tests?
published/distributed by MarketingSherpa
