Following on from the above post about last night’s Mobile Marketing shindig we’ve summarised the top design and content mistakes that companies make when they transfer their online site to the mobile web.
Worthy of bearing in mind, I’m sure you’ll agree:
1) Not environmentally specific
2) Ignoring limitations of mobile devices
3) Failing to exploit the possibilites of mobile devises - it takes calls, its a calendar, it contains gps – you can take advantage of all of these.
