social networks

Creative Solutions for Marketing on YouTube

Deirdre Molloy — Mon, 25 Aug 2008 14:48:48 +0100

Find out how Heinz, Dove, Bazooka Joe and other major brands are using creative YouTube campaigns to gain millions of video views and direct engagement with consumers.

• Comprehensive guide to campaign management

• 12 major brand marketing campaign case studies

• Profiles of 100 video social networking sites

• Download sample pages and table of contents PDF

Chinwag Live on Tour: Social Media ROI

Deirdre Molloy — Fri, 22 Aug 2008 18:36:17 +0100

Date: 28 Oct 2008 - 12:30

Location: Olympia National Hall, Hammersmith Road, London W14 8UX

How are we measuring our return on social media engagement? Debate the issues at our E Commerce Expo lunchtime session with Nielsen Online, We Are Social, Techlightenment, Wolfstar, Dare and Racepoint...

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Facebook reckoning part 3: horizontal versus vertical

Suzanne Morrow — Fri, 15 Aug 2008 15:22:34 +0100

What’s better for advertisers - a blanket social network campaign with a high click-through rate or targeting your campaign to a niche, vertical social network?

Vertical networks are usually organised around a specific interest or theme. They’re usually either fan sites, are age/interest specific or for professional purposes.

Facebook reckoning Part 2: the revenue race

Suzanne Morrow — Wed, 13 Aug 2008 16:04:57 +0100

Facebook are stuck between a rock and a hard place. After you’ve faffed about with the applications, added your photos and replied to those friend requests how do you keep the users hooked?

For the networks, it’s a tricky balancing act to achieve, you’ve gotta keep the cash rolling in and keep the user happy at the same time.

Facebook reckoning Part 1: global expansion route

Suzanne Morrow — Mon, 11 Aug 2008 16:21:14 +0100

In the UK it’s more common today to have a Facebook application than it is to have a dog. But it’s into the global arena that its expansion plans have now moved.

With 65 billion page views per month, on average people spend 20 minutes a day on the site, plus it’s the number one photo-sharing site on the web.

The British predilection for Twitter

Suzanne Morrow — Wed, 23 Jul 2008 14:35:22 +0100

A survey into social networks released in the last week by Hitwise.com, the online marketing trends and research outfit, found marked differences between how social networks are used here and in the US. Most surprising of all is the accelerated growth of Twitter over the last year and its predicted growth for the coming year.

It’s a treasure map but not as we know it

Suzanne Morrow — Tue, 24 Jun 2008 11:39:11 +0100

Ok it’s official. I’ve tried to deny it, talk myself out of it but I am indeed a geek. It’s true. Hey, it’s cool to be a geek. I would even go as far to call it chic. Geek-chic.

Social Media for Business

Suzanne Morrow — Wed, 28 May 2008 16:06:29 +0100

Social Media for Business

Suzanne Morrow — Tue, 27 May 2008 18:35:48 +0100

Date: 3 Jul 2008 - 10:00

Location: London

A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.
Date: July 3rd, 2008 10:00 to 17:00
Venue: University of Westminster
Full price: £175.00 Discount price: £150.00 Book a place

Social Media for Business will cover:

Blogs: why they are useful; how to set one up in five minutes; what to write; what not to write; dealing with comments; measuring ROI.

RSS: what is it and why is it important to your business?

Social Networks: does your brand or business belong on Facebook/MySpace/Bebo?; why?;

Video Sharing: more than 99% of the videos submitted to YouTube are complete flops - how can you create something that stands out from the crowd?

Virtual Worlds: the next big thing or the next big way to lose a lot of money fast?; strategy and tactics for deciding on emerging technologies.

Buzz Monitoring: how can you keep track of and measure the impact of all this activity?

Course Tutor

Will McInnes is managing director at Nixon McInnes - his job is advising on and implementing web strategy for clients. He practises what he preaches when it comes to social media. For starters, you can read his blog here, catch his bookmarks here and the music he’s listening to here. There may well be additional ways to track him down.

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Social Networking & Media for Business

Suzanne Morrow — Wed, 02 Apr 2008 14:28:01 +0100

Date: 24 Apr 2008 - 13:13

Location: London

Social Media and Social Networks - Facebook, MySpace, YouTube, Wikipedia - social networking sites and the surrounding buzz words are the talk of the industry right now, but how can companies actually leverage these sites for business ends?

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