pr

How to Sell Good Marketing to Your CEO

Deirdre Molloy — Thu, 12 Jun 2008 18:08:55 +0100

Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

Do you (or your clients) sometimes have a hard time getting sign-off on new campaign ideas? Does upper management challenge or stonewall your plans?

Press Releases From Hell & How to Fix Them (Examples, Not Theory) 2nd Expanded Edition

Deirdre Molloy — Thu, 12 Jun 2008 16:55:30 +0100

Learn how to improve your press releases the easy way -- by reviewing 12 before-and-after examples of typical bad releases that are radically rewritten by an expert. Includes b-to-b, high-tech, and "no news" PR; plus, tips on email pitches that work.

Most press releases stink. The average journalist gets 250-500 press releases a day via email, mail, and the wire services. They trash 80% immediately, skim-and-trash 18%, and maybe contact 2% to write a story.

Think and a Drink

Suzanne Morrow — Wed, 28 May 2008 16:28:01 +0100

Date: 12 Jun 2008 - 18:30

Location: Middlesborough

A strong public relations campaign can be invaluable to any business. Join us at next month’s Think and a Drink to learn about and understand the importance of a good PR strategy.

PR is a great way to manage communication between your company and your key audiences and to build and sustain a positive image and reputation.

Free to Connect and GameHorizon members, £15 to non–members

More info about Think and a Drink

PR and publishing voices at Tomorrow's Ad Formats

Deirdre Molloy — Wed, 05 Mar 2008 13:31:04 +0000

Our next panel, Chinwag Live: Tomorrow's Ad Formats on Tuesday 18th March is shaping up to be an interesting evening...

How your brand can benefit from monitoring and connecting online

Jamie Riddell — Thu, 24 Jan 2008 17:21:16 +0000

Paying attention to your brand can be easy and invaluable. Many larger brands employ tools or services to monitor offline mentions and communications, but how many are connecting this fully online?

At the most basic level, monitoring references to your product, brand or service can be achieved simply through Google Alerts. There are more advanced solutions that can track the importance of the content, the importance of the poster and the potential influence of a post, but we'll leave that for a later post.

Blogging & Social Networking for PR

Patrick Camara-Ropeta — Wed, 12 Sep 2007 14:12:39 +0100

Date: 30 Jan 2008 - 00:00

Location: London

Place social networking and blogging on a platform of their own...

More info about Blogging & Social Networking for PR