advertising

AdMob Mobile Analytics July 2008 Report

Deirdre Molloy — Mon, 25 Aug 2008 20:22:34 +0100

AdMob offers free reports with market level data, providing insight into trends in the mobile ecosystem.

AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries.

Online Advertising: Beyond Good and Evil

Deirdre Molloy — Mon, 25 Aug 2008 19:33:43 +0100

By Aleksandra Bosnjak, Lead TMT Analyst

Rising broadband penetration is helping online advertising cut into the traditional media distribution market and the total online advertising market is estimated to be worth USD180bn globally.

Developing a successful value-added online advertising revenue stream is essential for future revenue growth for telecom operators, traditional media and the 'online advertising' veteran players such as portals.

AdMob Mobile Analytics June 2008 Report

Deirdre Molloy — Mon, 25 Aug 2008 19:07:22 +0100

Widget Web Expo

Suzanne Morrow — Wed, 20 Aug 2008 13:05:11 +0100

Date: 6 Oct 2008 - 09:00 - 7 Oct 2008 - 17:00

Location: London

WidgetWebExpo will feature presentations, case studies and panel discussions from industry experts covering all aspects of widget, platform, mashup, api and programmable applications.

More info about Widget Web Expo

Facebook reckoning Part 2: the revenue race

Suzanne Morrow — Wed, 13 Aug 2008 16:04:57 +0100

Facebook are stuck between a rock and a hard place. After you’ve faffed about with the applications, added your photos and replied to those friend requests how do you keep the users hooked?

For the networks, it’s a tricky balancing act to achieve, you’ve gotta keep the cash rolling in and keep the user happy at the same time.

Protein Forum

Suzanne Morrow — Thu, 24 Jul 2008 11:52:40 +0100

Date: 29 Jul 2008 - 19:00

Location: London

Protein® Forum is the first in a series of free regular events that bring together interesting people to talk about interesting things in the world of science, technology and design.

More info about Protein Forum

Changing Advertising Summit 2008

Suzanne Morrow — Wed, 23 Jul 2008 15:52:06 +0100

Date: 13 Oct 2008 - 08:30 - 13 Oct 2008 - 17:45

Location: London

Now in it's second year, The Changing Advertising Summit will bring you the latest insight into the strategies driving innovation and change in modern advertising. The one-day summit wil gather the top executives from leading clients, agencies, media owners and solution providers.

More info about Changing Advertising Summit 2008

Webby Connect

Suzanne Morrow — Tue, 22 Jul 2008 17:48:41 +0100

Date: 22 Oct 2008 - 09:00 - 24 Oct 2008 - 17:00

Location: Dana Point, CA

For three can't-miss days, gather to exchange ideas, evaluate trends, explore the controversies, debate hot-button topics and see what's next in interactive media, entertainment and advertising, all in fmaous Webby Connect style.

More info about Webby Connect

Brief 2008

Suzanne Morrow — Tue, 15 Jul 2008 15:13:40 +0100

Date: 17 Jul 2008 - 18:30

Location: London

Brief2008 is an semi-serious ad-industry social event where teams answer and present back a brief (that will be given to you on the night) in 2 hours, probably under the influence of alcohol...

More info about Brief 2008

Online Ad Serving Buyer's Guide 2008

Deirdre Molloy — Fri, 11 Jul 2008 12:53:06 +0100

Overview

Author: Richard Maven and Linus Gregoriadis, E-consultancy
Pages: 112 pages
Structure: Market trends and issues, 11 vendor profiles

About this Guide

This buyer's guide is aimed at both publishers and advertisers who are investigating the market for ad serving platforms, with profiles of 11 leading suppliers.