behavioural tracking

AOP Behavioural Targeting Forum: B2B perspective

Suzanne Morrow — Mon, 07 Jul 2008 14:56:58 +0100

Date: 30 Jul 2008 - 14:00 - 30 Jul 2008 - 17:00

Location: London

Behavioural targeting can help deliver more relevant content, provide select audiences to advertisers, improve inventory management and increase revenues. But how can publishers realise the benefits while protecting their reputation?

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Manchester calling as Chinwag hits the digital north

Deirdre Molloy — Wed, 09 Apr 2008 18:38:11 +0100

The internet was meant to be the thing that liberated us from place. Anyone could design a website or run a company from their bedroom or a remote eerie. All you needed was a computer and an ISDN connection, right?

But some habits die hard. Basing your web business in London seems to be one of those things. Despite this, there's a thriving scene around Britain, and we're keen to give as many people and places as possible access to our services.

Chinwag Live: User Centered Advertising (with Manchester Digital)

Sam Michel — Thu, 20 Mar 2008 10:35:59 +0000

Date: 15 Apr 2008 - 17:30

Location: Manchester

Is advertising that's attuned to and valuable for consumers a contradiction in terms? Does it exist? Should it be created, and how will it work?

More info about Chinwag Live: User Centered Advertising (with Manchester Digital)