email

Email Marketing Platforms Buyer's Guide 2007

Deirdre Molloy — Thu, 10 Jul 2008 19:08:01 +0100

Overview

Author: Linus Gregoriadis and Richard Maven, E-consultancy
Pages: 269 pages
Structure: Market trends and issues, 27 vendor profiles

About this Guide

The guide is aimed at companies who are investigating the market for email service providers, with profiles of 27 leading UK suppliers.

The guide also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right platform.

Email Marketing Request for Proposal (RFP)

Deirdre Molloy — Mon, 16 Jun 2008 12:23:15 +0100

If you're considering working with an email marketing provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of email marketing, this template will help you construct a comprehensive statement of your company's needs.

Email Marketing Business Case

Deirdre Molloy — Fri, 13 Jun 2008 13:14:08 +0100

Need to convince your boss that email marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Email Marketing is an 18-page examination of how email marketing can work for your company.

MarketingSherpa Email Marketing Benchmark Guide 2008

Deirdre Molloy — Thu, 12 Jun 2008 19:10:30 +0100

Results from in-depth survey of 1,210 marketers with hands-on Email experience

328 pages that include 260 charts, 12 images and 9 new eyetracking heatmaps

4 new special reports

Best Practices in Marketing with Email Newsletters

Deirdre Molloy — Thu, 12 Jun 2008 18:55:14 +0100

Step-by-step 194-page guide details 29 ways to get more opt-in subscribers for your newsletter list; how to create a newsletter readers open and respond to; and how to measure your results. Must-read for all marketers publishing newsletters.

Whether your company already publishes a newsletter for marketing purposes, or you are planning on launching one soon, this Guide will help you:

Grow your opt-in email list
read more

Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes

Deirdre Molloy — Thu, 12 Jun 2008 18:48:05 +0100

Based on interviews, surveys and studies

12 Mistakes and how to avoid them

16 Creative samples

Start Auditing Your Newsletters with This Dirty Dozen List

Some mistakes can be fixed with common sense. Others will cause you to pause and reconsider your strategies. All of them are mistakes nearly everyone makes.

This special report:

How to Get Your Permission Email Past Filters

Deirdre Molloy — Thu, 12 Jun 2008 18:25:29 +0100

Worried about filters stopping your newsletters or email campaigns? Get practical, hands-on advice...[How-to Kit: 2 Teleseminar Audio CDs + Printed Transcript & Handbook]

18% or more of your email newsletters and campaigns never reach recipients because your messages are mistakenly blocked as "spam" by filters. New Guide and Q&A teleseminar help you solve your delivery problem.

Business Names and Information Disclosure - a summary of the issues

Alex Chapman — Tue, 29 Apr 2008 11:04:11 +0100

I often get asked about disclaimers and notices in email footers and the requirements for providing infromation in web sites and emails. Its something I have commented on before on Chinwag and elsewhere but I thought it would be good to refresh the topic.