branding

Creative Solutions for Marketing on YouTube

Deirdre Molloy — Mon, 25 Aug 2008 14:48:48 +0100

Find out how Heinz, Dove, Bazooka Joe and other major brands are using creative YouTube campaigns to gain millions of video views and direct engagement with consumers.

• Comprehensive guide to campaign management

• 12 major brand marketing campaign case studies

• Profiles of 100 video social networking sites

• Download sample pages and table of contents PDF

Facebook reckoning Part 1: global expansion route

Suzanne Morrow — Mon, 11 Aug 2008 16:21:14 +0100

In the UK it’s more common today to have a Facebook application than it is to have a dog. But it’s into the global arena that its expansion plans have now moved.

With 65 billion page views per month, on average people spend 20 minutes a day on the site, plus it’s the number one photo-sharing site on the web.

Digital Mission announces stellar advisory board

Sam Michel — Mon, 21 Jul 2008 12:34:00 +0100

Wise counsel from external experts is certainly a factor in creating a successful business. Their mission is to help whittle down the applications (don't forget the deadline is Wed 23rd July to get yours in), and help shape the Digital Mission so that the successful companies get the absolute maximum benefit from the trip.

Digital Mission is extremely fortunate to benefit from the considerable wisdom of our expert advisory board...

Internet Statistics Compendium

Sam Michel — Sun, 08 Jun 2008 17:26:40 +0100

A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures.

Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile.

The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.

Alchemy in the micro media maze

Deirdre Molloy — Tue, 27 May 2008 18:23:56 +0100

Micromedia makes my life better. For one thing – I don’t have to take comprehensive notes at Chinwag events, because there’s always the trusty podcast :-) So I spent most of this event using my more evolved faculties of listening and thinking. Amen to that!

Piecing together the micro media puzzle

Suzanne Morrow — Tue, 06 May 2008 16:18:17 +0100

Mobisodes, music widgets, news via RSS. It seems companies are clambouring over each other to turn once new online services into the latest micro equivalent. What can we expect from all these rapid developments and what’s the next thing to turn “micro”?

Chinwag Live On Tour: Measuring Social Media

Deirdre Molloy — Mon, 31 Mar 2008 18:11:13 +0100

Date: 30 Apr 2008 - 15:30

Location: London

Sample some Chinwag Live action in Earls Court and get the lowdown on social media metrics at the same time...

More info about Chinwag Live On Tour: Measuring Social Media

SXSW Interactive 08 panel - The 10 Commandments of Nice

Deirdre Molloy — Sun, 23 Mar 2008 23:52:33 +0000

On 9th March I swung by the session hosted by the Preloaded guys. Ten Commandments? The sheer (tongue-in) cheek of it intrigued me...

Seesmic - Creating demand by holding back the goods

Jamie Riddell — Wed, 21 Nov 2007 16:48:44 +0000

Everyone's talking about Seesmic this week. Well everyone that has managed to get the 'pre alpha' testing. Seesmic is a new video messaging service (think video voicemail, but published to a website) which is quite cool, but not radically new.