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 <title>pr</title>
 <link>http://www.chinwag.com/topic/pr</link>
 <description>The taxonomy view with a depth of 0.</description>
 <language>en</language>
<item>
 <title>Northern Start-Up 2.0 </title>
 <link>http://www.chinwag.com/events/2008/07/noethern-start-up-20</link>
 <description>&lt;div class=&quot;field&quot;&gt;
  &lt;strong&gt;Date: &lt;/strong&gt;
          &lt;span class=&quot;field-item&quot;&gt;&lt;span class=&quot;date-display-start&quot;&gt;15 Jul 2008 - 18:15&lt;/span&gt;&lt;span class=&quot;date-display-separator&quot;&gt; - &lt;/span&gt;&lt;span class=&quot;date-display-end&quot;&gt;15 Jul 2008 - 21:00&lt;/span&gt;&lt;/span&gt;
    &lt;/div&gt;

&lt;div class=&quot;field&quot;&gt;
  &lt;strong&gt;Location: &lt;/strong&gt;
      &lt;span class=&quot;field-item&quot;&gt;Manchester  
            &lt;/span&gt;
&lt;/div&gt;

&lt;p&gt;
North of England&amp;#39;s premier event for start ups to meet,
learn and share experience with like minded individuals: entrepreneurs, investors, deal makers and service providers...&lt;br /&gt;
&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;&quot; title=&quot;More about Northern Start-Up 2.0 &quot; &gt;More info about Northern Start-Up 2.0 &lt;/a&gt;&lt;/p&gt;
</description>
 <category domain="http://www.chinwag.com/tags/collaboration">collaboration</category>
 <category domain="http://www.chinwag.com/tags/entreprenuers">entreprenuers</category>
 <category domain="http://www.chinwag.com/topic/events">events</category>
 <category domain="http://www.chinwag.com/tags/marketing">marketing</category>
 <category domain="http://www.chinwag.com/topic/marketing">marketing</category>
 <category domain="http://www.chinwag.com/topic/pr">pr</category>
 <category domain="http://www.chinwag.com/tags/startups">startups</category>
 <category domain="http://www.chinwag.com/prominence/featured">Featured</category>
 <pubDate>Mon, 23 Jun 2008 17:51:32 +0100</pubDate>
 <dc:creator>Suzanne Morrow</dc:creator>
 <guid isPermaLink="false">59490 at http://www.chinwag.com</guid>
</item>
<item>
 <title>What&#039;s New in Online Marketing 2006 - Event Presentations</title>
 <link>http://www.chinwag.com/reports/06/2008/whats-new-online-marketing-2006-event-presentations</link>
 <description>&lt;p&gt;
Each year, E-consultancy holds a 1 day event titled What&amp;#39;s New in Online Marketing; to help online marketing professionals learn about the most important emerging trends, technologies and services for internet marketing. We get inside the minds of expert practitioners and leading thinkers to
find out what needs to be in your development plans if you&amp;#39;re to be
among the best.
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.chinwag.com/reports/06/2008/whats-new-online-marketing-2006-event-presentations&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.chinwag.com/tags/events">events</category>
 <category domain="http://www.chinwag.com/topic/events">events</category>
 <category domain="http://www.chinwag.com/tags/marketing">marketing</category>
 <category domain="http://www.chinwag.com/topic/marketing">marketing</category>
 <category domain="http://www.chinwag.com/tags/online-marketing">online marketing</category>
 <category domain="http://www.chinwag.com/topic/pr">pr</category>
 <category domain="http://www.chinwag.com/topic/search">search</category>
 <category domain="http://www.chinwag.com/topic/socialmedia">socialmedia</category>
 <category domain="http://www.chinwag.com/prominence/standard">Standard</category>
 <pubDate>Mon, 16 Jun 2008 18:24:59 +0100</pubDate>
 <dc:creator>Deirdre Molloy</dc:creator>
 <guid isPermaLink="false">51224 at http://www.chinwag.com</guid>
</item>
<item>
 <title>Press Releases From Hell &amp; How to Fix Them (Examples, Not Theory) 2nd Expanded Edition</title>
 <link>http://www.chinwag.com/reports/06/2008/press-releases-from-hell-how-fix-them-examples-not-theory-2nd-expanded-edition</link>
 <description>&lt;p&gt;
Learn how to improve your press releases the easy way -- by reviewing
12 before-and-after examples of typical bad releases that are radically
rewritten by an expert. Includes b-to-b, high-tech, and &amp;quot;no news&amp;quot; PR;
plus, tips on email pitches that work.
&lt;/p&gt;
&lt;p&gt;
Most press releases stink. The average journalist gets 250-500 press
releases a day via email, mail, and the wire services. They trash 80%
immediately, skim-and-trash 18%, and maybe contact 2% to write a story.
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.chinwag.com/reports/06/2008/press-releases-from-hell-how-fix-them-examples-not-theory-2nd-expanded-edition&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.chinwag.com/tags/bl-ochman">BL Ochman</category>
 <category domain="http://www.chinwag.com/tags/copywriting">copywriting</category>
 <category domain="http://www.chinwag.com/topic/marketing">marketing</category>
 <category domain="http://www.chinwag.com/topic/media">media</category>
 <category domain="http://www.chinwag.com/topic/pr">pr</category>
 <category domain="http://www.chinwag.com/tags/pr">pr</category>
 <category domain="http://www.chinwag.com/tags/press-release">press release</category>
 <category domain="http://www.chinwag.com/tags/public-relations">public relations</category>
 <category domain="http://www.chinwag.com/prominence/standard">Standard</category>
 <pubDate>Thu, 12 Jun 2008 16:55:30 +0100</pubDate>
 <dc:creator>Deirdre Molloy</dc:creator>
 <guid isPermaLink="false">50832 at http://www.chinwag.com</guid>
</item>
<item>
 <title>PR and publishing voices at Tomorrow&#039;s Ad Formats</title>
 <link>http://www.chinwag.com/blogs/chinwag-news/pr-and-publishing-voices-tomorrows-ad-formats</link>
 <description>&lt;p&gt;
&lt;strong&gt;Our next panel, &lt;/strong&gt;&lt;a target=&quot;_blank&quot; href=&quot;http://live.chinwag.com/adformats&quot; title=&quot;Chinwag Live Tomorrow&amp;#039;s Ad Formats webpage&quot;&gt;&lt;strong&gt;Chinwag Live: Tomorrow&amp;#39;s Ad Formats&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt; on Tuesday 18th March is shaping up to be an interesting evening...&lt;/strong&gt; 
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.chinwag.com/blogs/chinwag-news/pr-and-publishing-voices-tomorrows-ad-formats&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.chinwag.com/blogs/chinwag-news/pr-and-publishing-voices-tomorrows-ad-formats#comments</comments>
 <category domain="http://www.chinwag.com/tags/ad-formats">ad formats</category>
 <category domain="http://www.chinwag.com/tags/advertising">advertising</category>
 <category domain="http://www.chinwag.com/topic/advertising">advertising</category>
 <category domain="http://www.chinwag.com/tags/chinwag-live">chinwag live</category>
 <category domain="http://www.chinwag.com/topic/events">events</category>
 <category domain="http://www.chinwag.com/tags/marketing">marketing</category>
 <category domain="http://www.chinwag.com/topic/marketing">marketing</category>
 <category domain="http://www.chinwag.com/topic/media">media</category>
 <category domain="http://www.chinwag.com/tags/pr">pr</category>
 <category domain="http://www.chinwag.com/topic/pr">pr</category>
 <category domain="http://www.chinwag.com/tags/socialmedia">socialmedia</category>
 <category domain="http://www.chinwag.com/topic/socialmedia">socialmedia</category>
 <category domain="http://www.chinwag.com/tags/technology">technology</category>
 <wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.chinwag.com/crss/node/29605</wfw:commentRss>
 <pubDate>Wed, 05 Mar 2008 13:31:04 +0000</pubDate>
 <dc:creator>Deirdre Molloy</dc:creator>
 <guid isPermaLink="false">29605 at http://www.chinwag.com</guid>
</item>
<item>
 <title>How your brand can benefit from monitoring and connecting online</title>
 <link>http://www.chinwag.com/blogs/jamie-riddell/how-yuor-brand-can-benefit-monitoring-and-connecting</link>
 <description>&lt;p&gt;
Paying attention to your brand can be easy and invaluable. Many larger brands employ tools or services to monitor offline mentions and communications, but how many are connecting this fully online?&lt;br /&gt;
&lt;br /&gt;
At the most basic level, monitoring references to your product, brand or service can be achieved simply through &lt;a target=&quot;_blank&quot; href=&quot;/www.google.com/alerts&quot;&gt;Google Alerts&lt;/a&gt;. There are more advanced solutions that can track the importance of the content, the importance of the poster and the potential influence of a post, but we&amp;#39;ll leave that for a later post.&lt;p&gt;&lt;a href=&quot;http://www.chinwag.com/blogs/jamie-riddell/how-yuor-brand-can-benefit-monitoring-and-connecting&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.chinwag.com/blogs/jamie-riddell/how-yuor-brand-can-benefit-monitoring-and-connecting#comments</comments>
 <category domain="http://www.chinwag.com/topic/blogging">blogging</category>
 <category domain="http://www.chinwag.com/tags/blogging">blogging</category>
 <category domain="http://www.chinwag.com/tags/monitoring">Monitoring</category>
 <category domain="http://www.chinwag.com/topic/pr">pr</category>
 <category domain="http://www.chinwag.com/tags/pr">pr</category>
 <wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.chinwag.com/crss/node/25260</wfw:commentRss>
 <pubDate>Thu, 24 Jan 2008 17:21:16 +0000</pubDate>
 <dc:creator>Jamie Riddell</dc:creator>
 <guid isPermaLink="false">25260 at http://www.chinwag.com</guid>
</item>
<item>
 <title>Simon Says - Simon Collister</title>
 <link>http://www.chinwag.com/node/5079</link>
 <description>PR and marketing thoughts from Simon Collister</description>
 <category domain="http://www.chinwag.com/topic/branding">branding</category>
 <category domain="http://www.chinwag.com/blogs/branding-pr-0">Branding &amp;amp; PR</category>
 <category domain="http://www.chinwag.com/topic/convergence">convergence</category>
 <category domain="http://www.chinwag.com/topic/innovation">innovation</category>
 <category domain="http://www.chinwag.com/topic/marketing">marketing</category>
 <category domain="http://www.chinwag.com/topic/pr">pr</category>
 <category domain="http://www.chinwag.com/topic/socialmedia">socialmedia</category>
 <pubDate>Tue, 24 Jul 2007 17:34:03 +0100</pubDate>
 <dc:creator>Deirdre Molloy</dc:creator>
 <guid isPermaLink="false">5079 at http://www.chinwag.com</guid>
</item>
<item>
 <title>A PR Guru&#039;s Musings - Stuart Bruce</title>
 <link>http://www.chinwag.com/node/5078</link>
 <description>Discussion about business, politics, technology, public relations and social media</description>
 <category domain="http://www.chinwag.com/topic/branding">branding</category>
 <category domain="http://www.chinwag.com/blogs/branding-pr-0">Branding &amp;amp; PR</category>
 <category domain="http://www.chinwag.com/topic/business">business</category>
 <category domain="http://www.chinwag.com/topic/innovation">innovation</category>
 <category domain="http://www.chinwag.com/topic/marketing">marketing</category>
 <category domain="http://www.chinwag.com/topic/pr">pr</category>
 <category domain="http://www.chinwag.com/topic/socialmedia">socialmedia</category>
 <pubDate>Tue, 24 Jul 2007 17:28:35 +0100</pubDate>
 <dc:creator>Deirdre Molloy</dc:creator>
 <guid isPermaLink="false">5078 at http://www.chinwag.com</guid>
</item>
<item>
 <title>Johnnie Moore&#039;s weblog</title>
 <link>http://www.chinwag.com/node/5077</link>
 <description>The blog of Johnnie Moore</description>
 <category domain="http://www.chinwag.com/topic/blogging">blogging</category>
 <category domain="http://www.chinwag.com/topic/branding">branding</category>
 <category domain="http://www.chinwag.com/blogs/branding-pr-0">Branding &amp;amp; PR</category>
 <category domain="http://www.chinwag.com/topic/business">business</category>
 <category domain="http://www.chinwag.com/topic/marketing">marketing</category>
 <category domain="http://www.chinwag.com/topic/pr">pr</category>
 <category domain="http://www.chinwag.com/topic/socialmedia">socialmedia</category>
 <pubDate>Tue, 24 Jul 2007 17:24:19 +0100</pubDate>
 <dc:creator>Deirdre Molloy</dc:creator>
 <guid isPermaLink="false">5077 at http://www.chinwag.com</guid>
</item>
<item>
 <title>Marketing Technology - Niall Cook</title>
 <link>http://www.chinwag.com/node/5076</link>
 <description>Combining marketing and technology to develop new markets and grow existing ones - blog from Hill &amp;amp; Knowlton&amp;#39;s Niall Cook</description>
 <category domain="http://www.chinwag.com/blogs/branding-pr-0">Branding &amp;amp; PR</category>
 <category domain="http://www.chinwag.com/topic/innovation">innovation</category>
 <category domain="http://www.chinwag.com/topic/marketing">marketing</category>
 <category domain="http://www.chinwag.com/topic/podcasting">podcasting</category>
 <category domain="http://www.chinwag.com/topic/pr">pr</category>
 <category domain="http://www.chinwag.com/topic/socialmedia">socialmedia</category>
 <category domain="http://www.chinwag.com/topic/technology">technology</category>
 <pubDate>Tue, 24 Jul 2007 17:19:27 +0100</pubDate>
 <dc:creator>Deirdre Molloy</dc:creator>
 <guid isPermaLink="false">5076 at http://www.chinwag.com</guid>
</item>
<item>
 <title>Modern Marketing - James Cherkoff</title>
 <link>http://www.chinwag.com/node/4849</link>
 <description>Modern marketing from Collaborate Marketing Services</description>
 <category domain="http://www.chinwag.com/topic/advertising">advertising</category>
 <category domain="http://www.chinwag.com/topic/blogging">blogging</category>
 <category domain="http://www.chinwag.com/topic/branding">branding</category>
 <category domain="http://www.chinwag.com/topic/convergence">convergence</category>
 <category domain="http://www.chinwag.com/topic/innovation">innovation</category>
 <category domain="http://www.chinwag.com/topic/marketing">marketing</category>
 <category domain="http://www.chinwag.com/blogs/marketing-advertising-0">Marketing &amp;amp; Advertising</category>
 <category domain="http://www.chinwag.com/topic/media">media</category>
 <category domain="http://www.chinwag.com/topic/pr">pr</category>
 <category domain="http://www.chinwag.com/topic/socialmedia">socialmedia</category>
 <pubDate>Tue, 24 Jul 2007 15:44:59 +0100</pubDate>
 <dc:creator>Deirdre Molloy</dc:creator>
 <guid isPermaLink="false">4849 at http://www.chinwag.com</guid>
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