Paying attention to your brand can be easy and invaluable. Many larger brands employ tools or services to monitor offline mentions and communications, but how many are connecting this fully online?
At the most basic level, monitoring references to your product, brand or service can be achieved simply through Google Alerts. There are more advanced solutions that can track the importance of the content, the importance of the poster and the potential influence of a post, but we'll leave that for a later post.
