Digital Mission blog

Digital Mission is organised by Chinwag for UK Trade & Investment, enabling digital companies to expand into overseas markets and attract investment outside the UK.

368281633_4cb5e6e83c_m.jpgThought that might get your attention.

Please leave a comment with any overseas tradeshows your company would like to exhibit at., or that you think should be included on the list. This assistance only applies to exhibiting in the Expo part of tradeshows or conferences, it doesn't include conference passes.

So, how does this work? Good question. Prepare for jargon and acronyms.

Chinwag has become an ATO (Accredited Trade Organisation), which means we can put in bids to the TAP (Tradeshow Access Programme) for selected overseas tradeshows. The TAP initiative is funded by UK Trade & Investment, the same agency that put a huge chunk of support into the Digital Mission to Web 2.0 Expo and the upcoming Digital Mission to SXSWi.

2867465595_4c3f93bc59_m.jpgSadly, the budget is limited so we have to apply to TAP with a list of tradeshows that companies would like assistance in exhibiting at. There's between £1,000 and £1,800 in contributions to costs available per company per show. As you'd expect, the T&Cs for this are fairly extensive, but the scheme should be open to pretty much all digital companies head-quartered in the UK.

As with the Digital Missions, the aim is to help UK companies expand their overseas business. Handy huh?

What we need now is to know - and very quickly - is which tradeshows should go on the list we're submitting to TAP. The deadline for entries is today! The overall fund is limited, so a case needs to be made for each show and why it's worth doing.

Yes, that is ridiculously soon, confirmation of Chinwag as an ATO has only just been finalised, but it'd be a shame to let this opportunity pass by. Please leave a comment asap with any overseas tradeshows you'd like to exhibit at, below.

[Pic courtesy of spcbrass and Benjamin Ellis]

By Sam Michel on Wednesday | 24/09/08 | 14:44

It is hard for me to believe, but the last day of the Digital Mission to NYC has arrived and the 21 digital companies represented are all back home.

After the "Separated @ Birth" panel, everyone headed across New York town, rapidly followed by the other Web 2.0 Expo attendees. The destination was the rather trendy Hudson Hotel, home to the Expo "Birds Of A Feather" sessions, designed to bring together people with similar interests.

Britain's got digital talent BOFThe "Britain's Got Digital Talent" BOF gave attendees the chance to meet with the Digital Mission companies away from the hustle and bustle of the Expo show floor. It was very encouraging to see it draw quite a crowd, with US folks wanting to meet with the UK companies, and a number of expats also dropping in to share their stories of getting going in the US.

I might have mentioned the pace in New York once or ten times previously, but it really is fast. Most of the companies have already held follow on meetings with contacts they made during the week.

Talking to people on the journey back, the common theme (apart from jetlag) was a strong sense of community. Not just the chats across twitter, which helped keep us in touch during the trip, but there a real buzz from the shared experiences, newly discovered common interests. Everyone felt they had come back with a useful set of new contacts both in the US and at home, and a much deeper knowledge of the US.

By Benjamin Ellis on Sunday | 21/09/08 | 22:24

Some great keynotes here at the Web 2.0 Expo in New York, both yesterday and today. Gary Vaynerchuk was a firm favourite, at least from confering with the peeps from the digital mission companies (full list here by the way). We'll get to see Gary again at Wine 2.0 tonight.

The Digital Wednesdays event was packed yesterday evening - Lots of transatlantic networking and discussion. Interesting to compare and contrast once more between London and New York. It's clear that getting out to events and meeting people is more critical than ever, especially with things changing so quickly.

The comparing and contrasting was picked up in the "Separated at Birth" Web2Open session. There were raised voices, but only to keep about the background noice from the show. Lively discussion, and lots of the audience are still here as I am typing this, chatting, swapping cards and carrying on the discussion. One of the digital mission companies is even doing a show and tell. Tim O'Reilly even dropped in. Tim O'ReillyTim O'Reilly

I'm looking forward to the Birds of a Feather session at The Hudson Hotel tonight.

 

By Benjamin Ellis on Thursday | 18/09/08 | 20:30

Our very own Sam Michel, MD of Chinwag, has made it on to the radio - Blog Talk Radio to be precise - and it’s good to hear from him that “the Digital Mission is going incredibly well”.

He was being interviewed while at the Web 2.0 Expo in New York, part of the exciting roster of events Digital Mission companies have access to.

The Chinwag contingent are over with 21 of the UK’s hottest digital companies. All are there to meet with potential partners, VC’s and to build their position within the competitive US digital market.

Some of the companies involved have already had interest from venture capitalists and are making intrepid plans for expansion and development; exactly which companies we can’t reveal at the minute.

Thankfully, the crisis in the US economy has not had a damaging effect on VC interest in startups. Most VC companies already had their venture funds put together before economic affairs took a nose dive, and these funds will last several years.

In the words of Sam: “We may be united by a common language but how the UK and the US do business couldn’t be more different”

You’re in a meeting with investors in the UK - you think, great, they seem pleased. It’s all going well. It seems that in London people are a polite bunch who would hold off telling you their real thoughts about a project for an email.

Not so in NY - business culture is a tad different. One of the main things the Mission go-ers have noticed is the straight-down-the-line opinions of the New Yorkers. “They tell you if they dont like your idea straight away,” Sam told Blog Talk Radio.

It may be intimidating but it’s incredibly useful in a competitve market like New York.

The mission companies may be moving into a completely different market, where home-bred companies are competing along with them, but the pay-offs can be huge. In terms of traffic you can factor the numbers in the UK by ten. The American market is also 5 or 6 times bigger than here in Britain.

Back in the day when the search engine guys first came to the UK, to showcase their exciting new business ideas, the audience didn’t quite get it at first, Sam recalled. But the search engines kept plugging away, and just look at them now.

They say success is 1% inspiration and 99% perspiration. So UK companies will have to work hard to make it overseas. But it’s exhilirating when you can work hard and make contacts in a place like New York; so our Digital Mission companies are making the most of their time and the entire experience.

Listen to the interview with Sam Michel here

See the list of Digital Mission NYC companies

Read the Digital Mission blog

See all Digital Mission photos here on Flickr
By Chinwag News on Thursday | 18/09/08 | 17:37

Yesterday started with investor meetings over breakfast. Both for those companies fundraising, and those that were not, there were fruitful discussions about the market. VCs can be hard to track down, so having a place for rapid one-on-one meetings (in the very nice surroundings of the Winston and Strawn offices) was priceless.

After that, the Digital Mission companies headed off to lunch with Sun (Start up Essentials). As we were in the US, and Stuart Townsend was in the UK, Rob Klusman was 'Stuart' for the lunch, and gave a good overview of Sun's recent re-engineering around open source principles.

Digital Mission NYC 2008The afternoon was given over to meetings and recovery, before heading out to the pre-show Web 2.0 Expo evening events - where the British presence was definitely felt.

Today the Web 2.0 Expo kicked off in earnest. Lots to do and lots to see, before Digital Mission heads to Digital Wednesdays tonight - the weekly network for digital media folks in New York. It's been going since 2006 and is home to the New York digerati, and for tonight, there will be a British flavo(u)r too!

Photos here on my Flickr and all digitalmission tagged photos here.

 

By Benjamin Ellis on Wednesday | 17/09/08 | 16:38

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