RE: UKNM: WAP (was UKNM: Internet Marketing)

[Casper Moller]

As an end-user you will also need to sign up for the service so you will

only receive targeted offers. E.g. if you are not interested in coffee, but

perhaps buying a new battery for your mobile phone (;-)) then you could

receive a special offer from the Carphone Warehouse next door. Your user

profile will be stored on a personalised SIM card which will be sent to you

after you have stated your preferences either in-store or on your carrier's

Web site.


Casper


 > -----Original Message-----

 > From:	Wallace, Darren [SMTP:Darren.Wallace@ginger.com]

 > Sent:	Monday, November 29, 1999 1:03 PM

 > To:	'uk-netmarketing@chinwag.com'

 > Subject:	RE: UKNM: WAP (was UKNM: Internet Marketing)

 > 

 > Maybe I'm being unfairly flippant, but if my phone is going to send me SMS

 > messages or whatever everytime I pass a shop signed up to this service,

 > then

 > how long is my phone's battery going to last?

 > 

 > And surely it will be even worse if you're in a car - as you'll be

 > covering

 > a greater distance in a shorter period of time (especially in urban

 > areas)..

 > is this not likely to drive mobile users insane?

 > 

 > Cheers,

 > 

 > D.

 >  > -----Original Message-----

 >  > From: philip gusterson [mailto:philipgusterson@hotmail.com]

 >  > Sent: 29 November 1999 10:23

 >  > To: uk-netmarketing@mail.chinwag.com

 >  > Subject: UKNM: Internet Marketing

 >  > 

 > <snip>

 >   My client is 

 >  > designing marketing strategies and proprietary software to 

 >  > reach them. For 

 >  > example, when you walk past Starbucks you would get an email 

 >  > to your phone 

 >  > offering you a free coffee if you pop in. 

 >  ><snip>

 >  > Philip Gusterson

 >  > philipgusterson@hotmail.com

 >  > http://www.gusterson.co.uk 



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