RE: UKNM: Privacy guidelines for kids

[Steve Bowbrick]

The DMA Code of Practice for Commercial Communications to Children On

Line http://194.112.42.14/trustuk/child_code.pdf


Steve


>lorraine,

>

>http://www.esomar.nl/guidelines/interviewing_children_99.html

>

>and

>

>http://www.esomar.nl/guidelines/internet_guidelines.htm

>

>may be of help.

>

>ESOMAR is the international association of market research organisations.

>

>all very sensible stuff

>

>paul

>

>-----Original Message-----

>From: owner@chinwag.com [mailto:owner@chinwag.com]On Behalf Of Lorraine

>Eaton

>Sent: Wednesday, October 25, 2000 8:16 PM

>To: 'uk-netmarketing@chinwag.com'

>Subject: RE: UKNM: Privacy guidelines for kids

>

>

>tips

>

>always opt ins and outs

>always identify advertisements

>recommend "surfmonkey" as an option on kids pages for parents to screen

>material they see

>be kid friendly in tone but not patronising

>dont aim to collect too much data from them - maybe in stages - name

first -

>age and sex another time

>

>Its wooly - you can collect as much data as you like but - its obviously

>better to benchmark.

>

>Taken from Kotler: Marketing Management: Prentice Hall 2000.

>

>-----Original Message-----

>From: lee@djindex.com [mailto:lee@djindex.com]

>Sent: 25 October 2000 13:20

>To: uk-netmarketing@chinwag.com

>Subject: UKNM: Privacy guidelines for kids

>

>

>Not really a UK legistation but try looking here first :

>

>http://www.mtv.com/sendme.tin?page=/privacy.html&sub=xtra

>

>Lee

>

>>We have a client whose website attracts under 13s and I am trying to find

>out where we stand regarding things like newsletters, competitions and

>registration.

>>

>>Does anyone happen to know if there is a UK equivalent of the US's

>Children's Online Privacy Protection Act, or whether there is other

>legislation in the UK that sets out law and best practice regarding

handling

>data on kids online?

>>

>>Any pointers would be appreciated.

>>

>>Mark Whitmore

>>Swordfish

>>mark@swordfish.co.uk

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