blogging

Late last week, a 19 year old guy started to write his blog, the subject was on his travels to India and Thailand and as he says is will be a report on ‘partying’ and ‘finding himself’…

Normally a blog like this would have been dismissed but this blog was special as it was on the Guardian newspaper website and the man in question is Max Gogarty.

Paying attention to your brand can be easy and invaluable. Many larger brands employ tools or services to monitor offline mentions and communications, but how many are connecting this fully online?

At the most basic level, monitoring references to your product, brand or service can be achieved simply through Google Alerts. There are more advanced solutions that can track the importance of the content, the importance of the poster and the potential influence of a post, but we'll leave that for a later post.