facebook

What’s better for advertisers - a blanket social network campaign with a high click-through rate or targeting your campaign to a niche, vertical social network?

Vertical networks are usually organised around a specific interest or theme. They’re usually either fan sites, are age/interest specific or for professional purposes.

Facebook are stuck between a rock and a hard place. After you’ve faffed about with the applications, added your photos and replied to those friend requests how do you keep the users hooked?

For the networks, it’s a tricky balancing act to achieve, you’ve gotta keep the cash rolling in and keep the user happy at the same time.

In the UK it’s more common today to have a Facebook application than it is to have a dog. But it’s into the global arena that its expansion plans have now moved.

With 65 billion page views per month, on average people spend 20 minutes a day on the site, plus it’s the number one photo-sharing site on the web.

Ever since Facebook announced that they're opening up basic profile information to non-Facebookers including the all-pervasive search engines, the media has been clamouring to cover the story.