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Subject: | Re: UKNM: Toys R US - site, outdated - who does it??? |
From: | Peter Shankman |
Date: | Wed, 27 Jan 1999 18:02:36 GMT |
Exactly, Ian. Would YOU want to be the web shop that says "Well, we can do
a great site for you, be prepared to see your floor traffic drop 25% as a
result." :)
-Peter
At 11:20 AM -0500 1/27/99, Ian Betteridge wrote:
>You're not wrong, and it's one of the major problems with both the mind set
>of companies who 'want to be on the Web' and the consultants that they bring
>in to advice them.
>
>The basic, unpalatable truth is that their business is going to be eaten by
>online stores, and if that's going to happen you might as well eat your own
>sales, rather than have a competitor eat them for you. It's all a question
>of timing.
>
>This should be the first piece of advice that *any* consultancy gives - and
>yet, who does?
>
>--
>Ian Betteridge News Editor, MacUser UK
>W: 0171 917 3872 M: 07957 235463
> H: 01273 695488
>"Truth is rarely pure, and never simple" - O. W.
Peter Shankman
President
The Geek Factory, Inc.
(212) 835-0494 (Direct Line)
(212) 835-0794 (Fax)
petergeekfactory [dot] com
http://geekfactory.com
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Replies
Re: UKNM: Toys R US - site, outdated - w, Lee Rickler
Re: UKNM: Toys R US - site, outdated - w, Manar Hussain
Replies
Re: UKNM: Toys R US - site, outdated - w, Ian Betteridge
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