Re: UKNM: Worst website sins

[Ray Taylor]

From: Tomski <

tomtomski [dot] com

> said:



>> I would suggest a general rule of 20% of the budget spent on

>> setting the

>> site up and maintaining it, 80% on promoting and advertising it.

>

>ouch, something hurts deep inside as the thought "I agree with ray" washes

>over my psyche



Don't let it worry you Tom, everyone ends up agreeing with me in the end -

even if they won't admit it :-)


>(and if you ain't got huge buckets of cash, spend the 80% on PR in

>traditional media, at least in the first couple of quarters)


Huge buckets of cash or not, it is important to consider print and other

media as part of an integrated campaign. Good offline PR is very important.

The split of spend on web and other media/activities should depend on many

factors and can only be worked out with detailed knowledge of any individual

campaign. If anyone wants some help in this regards, please feel free to

contact me off list.


Ray Taylor

taylornmcadplan [dot] com

NMC/Adplan +44 181 249 6313 (new tel no)

The original and best independent online media agency

We're recruiting - contact us for details

Thanks


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