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Subject: UKNM: interstitial pricing
From: Jonathan Mundy
Date: Tue, 25 Jul 2000 11:42:10 +0100

Now I know that a media owner asking for advice on setting prices on this
forum is the equivalent of putting a "kick me" sticker on my back however
I'm going to do it anyway...

Is there an established model for interstitial pricing out there?

After some discussion I've come to the conclusion that pricing should be
based on the added value it may bring to any campaign, combined with the
quantity of data involved and the level of integration in the media owners
website. Any thoughts?

Cheers

Jon

Jonathan Mundy
Web Sales Executive
www.teletext.co.uk <http://www.teletext.co.uk>
jonathanmatteletext [dot] co [dot] uk <jonathanmatteletext [dot] co [dot] uk (mailto:jonathanmatteletext [dot] co [dot] uk)>
020 7368 7170

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