uk-netmarketing Archive
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Subject: | RE: UKNM: What's in a name |
From: | Wallace, Darren |
Date: | Mon, 26 Jun 2000 21:20:49 +0100 |
<Ray said>
> I have heard a lot of people argue that, because Amazon is a
> great name and
> has nothing to do with books, then it follows that you can
> come up with
> anything meaningless and make it work - like "bigbluebog" for
> instance.
> People who argue along these lines are missing the point.
The point I was trying to make was that the name chosen doesn't have to
directly relate to the intitial product/service offered.
In fact, it can be a curse if it does, on the basis that Amazon have since
widened their product offering to include music, dvd/video, auctions etc.
If they have been greatbiginternetbookstore.com the expansion into other
markets would have been that much more difficult.
That said, they clearly still have a way to go...your comments refer to
Amazon as purely a book etailer.
Cheers,
D.
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