uk-netmarketing Archive
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Subject: | Re: UKNM: Re: Banner fixation |
From: | John Hale |
Date: | Thu, 25 Mar 1999 17:54:41 GMT |
> From: Anthony Appleby
> ATL Strategic Communications Ltd, Web site promotion
> email: aaaatl [dot] uk [dot] com
>
> Banner fixation
>
> In order to provoke more discussion about the effectiveness of these
> other methods I'd like to ask what success any of you have had with
> search engine placement, sponsorship or affiliate programs. It'd be
> nice to compare (even roughly) the effectiveness of banner
> advertising against other methods.
>
> Anthony Appleby
> Web Site promotion
> aaaatl [dot] uk [dot] com
Just read "Striking It Rich.com - Profiles of 23 incredibly successful
websites you've probably never heard of". One thing most of the sites
(which are all small/medium sized) had in common was that banner ads
*didn't* work for them on a cost/sale basis. More effective were reciprocal
links and effective registration with search engines.
This ignores branding issues though...
--
John Hale
jhaleredkite [dot] com
www.redkite.com
+44 (171) 307 5305 (direct line)
+44 (171) 307 5311 (fax)
+44 (171) 307 5303 (switchboard)
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