Digital Pulse - March 2008
Chinwag's monthly snapshot of market conditions, career satisfaction, salary views, and more, all based on your input...tell us, how confident are you feeling?.
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Digital Pulse for March 2008
122.1
The results of the overall index indicate a positive outlook towards the current market position, with good confidence about the current market state and the wide availability of jobs within the market. Looking over the next six months however, this confidence slips 12.1 points (8.3%).
Digital Pulse is delivered as both:
Digital Pulse Indices
These individual indices are calculated from the responses to the monthly Digital Pulse survey:
Current market conditions
145.7
Market conditions six months from now
133.6
Employment opportunities
152.3
Not looking to move jobs
77.0
Current salary satisfaction
102.0
Summarising these indices provides two further indices that show confidence in the current climate and six months from now:
Confidence in current conditions
133.3
Confidence in expected conditions
105.3
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The Digital Pulse is based on a consumer confidence index and reflects the degree of optimism or pessimism that people working in digital media feel about the industry. It is useful for business development forecasting, company growth projections and gaining a high-level business view.
The index is normalised to a score of 100 and is adjusted monthly on the basis of the monthly Digital Pulse survey that is taken on Chinwag's website and through partner distribution channels. A score that's greater than 100 indicates a greater confidence, whilst less than 100 indicates decreasing confidence.
A recession in the wider economy is defined when a consumer confidence index falls below 100 for two consecutive quarters. The same parallels can be drawn for the digital industry.
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