Engage for Brand Building

IAB Engage for Brand Building will provide the latest case studies and examples of exceptional online creativity and integration from brands such as Stella Artois, B&Q, Tesco mobile, Lucozade Sport and McCain. The IAB’s latest Brand Engagement study on retail will be revealed, and top brands will illustrate how they have used search, video, e-commerce and mobile technology to take their brand building activity to the next level.

PROGRAMME:

08.45 Registration

09.15 Chairman’s welcome
Kieron Matthews, Head of Marketing, IAB

09.25 Beyond the sale: retail brand engagement study
Kieron Matthews, Head of Marketing, IAB
Mary Jeffries, Director, ævolve

10.00 Proving it works: innovative new approach to measuring online
branding within FMCG
Andrew Bradford, Director, Regional Sales & Sales Strategy, AOL Europe

10.20 The positive effects of TV with online video advertising: a Yahoo! case
study for McCain and PHD
Mark Connelly, Head of Commercial Development, Yahoo!

10.40 How the internet can deliver real value for FMCG brands: case studies
from Typhoo, Dove, Simple and Sunsilk
Michael Dwyer, Founder and CEO of Pigsback.com

Questions

11.20 Break

11.40 How B&Q built their brand online through search engine optimisation
Neil Jackson, Search Director, Tamar
James Davey, Online Marketing Manager, B&Q

12.00 Serious about sport: how Lucozade Sport built their brand
through e-commerce
Mark Ralphs, Strategic Director, Worth

12.20 Tesco mobile: building brands via mobile
Mark Slade, Managing Director, 4th Screen Advertising
Michael Tomlins, Commercial Director, Infomedia Services Ltd.

12.40 You need more than a site to build your brand: a Stella Artois case
study
Måns Tesch, Digital Strategy Director, Lowe Worldwide
Neil Gannon, Global Brand Manager Stella Artois, InBev

Questions

13.10 Lunch

Full payment must be received at least 5 working days prior to event for entry to be guaranteed. Full payment is due on receipt of e-invoice, if cancellation is within 5 working days of the event the full amount of e-invoice will be outstanding